Keyword research: The key to SEO

At Alyka, we’re masters of keyword research and, crucially, finding search terms that convert website visitors into customers. We place a massive emphasis on keyword research before we even start optimising your website for the search engines. Here’s why.

Why keyword research is vital

You want to ensure your website ranks well when people perform relevant searches on search engines like Google. To do that, you need to know what people are searching for – not what you THINK they are searching for to find businesses like yours, but what they are ACTUALLY searching for.

On top of that, you have to select the keyword combinations (or search terms) that will give your website the best exposure to the best quality traffic.

Think about it. There are a million different ways to search for something on Google. You may want to sell your car, so you might type "where to sell my car?", "where to sell a car in Australia", "how to sell a car", or "best place to sell a car”. The list goes on!

This is where we come in.

Working with our clients, we use our knowledge of the ever-changing search engine landscape, along with top-of-the-range analysis tools to create a search term pool that will attract qualified traffic. Qualified traffic means more qualified leads. More qualified leads means more conversions, and that means more profits.

Read more about search engine optimisation  and getting your website higher on the search engines . Better still, contact us  to discuss your specific online business goals.