Get social: Facebook and Twitter strategies and more
Social media is big – Facebook, LinkedIn and Twitter are more than online buzz words, they’re often essential elements in the online marketing mix, so developing social media strategies is a vital consideration.
Facebook, Twitter and LinkedIn
These three platforms, along with a plethora of others, have combined to form what is known as social media. It is a term used to describe the social aspect of these mediums. For example, with Facebook you are able to connect with friends, family, ex-colleagues, long-lost friends… the list is endless. You get to see their photos, information and what they have been up to.
Alyka leverages the power of these mediums with social media marketing strategies – strategies designed specifically for Facebook, Twitter and LinkedIn to leverage each platform’s unique benefits and qualities.
How social media strategies work for business
A lot of people ask, “So how can Facebook, Twitter and LinkedIn help my business? I thought Facebook is for people to keep in touch with each other?” Well, this is definitely not the case!
Consider this: there are over 800 million people on Facebook. People use it every day. It is now the second most viewed website in the world behind Google. Now imagine engaging with 5% of those people. The business potential is immense.
Our social media specialists have an intimate understanding of what Facebook, Twitter and LinkedIn can do to promote your brand and business online. We’re able to develop bespoke strategies that will work to achieve your unique business goal by engaging with new and potential customers and nurturing lasting relationships with your brand.
Call us now on (08) 9200 4429 or contact us to find out more about implementing effective Facebook strategies , Twitter strategies and LinkedIn strategies , or check out some of our case studies below.
Dreamboats Australia
Dreamboats Australia came to Alyka with less than 40 Facebook ‘likes’ in August 2011. Their interaction was minimal and most engagement was from friends or employees. In less than six months, we implemented strategies to drive their ‘likes’ to 400+, with interactions up 200% without any use of Facebook advertising at all.
Deals in Perth
Deals in Perth needed to build an online presence following their website launch and they needed to build it quickly. The Group Buying industry, although flourishing, is extremely competitive. So, with the goal of securing as many sign-ups to both Deals in Perth’s Facebook page, we set out to find ‘likers’ through competitions, page postings and community interaction.
In the first three weeks alone Deals in Perth went from 0 to 136 fans and their interaction on both competitions and general postings has increased, as well as sign-ups to their website and sales of their group deals.
Kalamunda Water Park case study
With the re-opening of their re-branded water park imminent, Kalamunda Water Park needed to get the word out to Perth locals that they were back and open for business. Despite early concerns that targeting a younger demographic through Facebook would require constant monitoring and interaction, especially regarding the negative feedback that was expected due to the removal of some attractions, we delivered a strategy that successfully grew the fan base from 0 to 120 in two weeks.
Subiaco Hotel case study
Subiaco Hotel already had a fairly decent Facebook presence when they approached Alyka. In terms of fans, they were doing well, but their engagement was minimal, their posts infrequent and their design wasn’t optimised.
In short, Facebook wasn’t being leveraged to its maximum business potential.
The focus for us then, was content and interaction – quality posts that suited the brand’s cheeky, fun image. Along with the addition of restaurant and cocktail menus, a new welcome page, frequently updated profile images and even a Gig Guide, we created great content for the venue. This included cocktail videos, bar tab competitions and weekend photo posts to enable visitors, encouraging customers to tag themselves and their friends. These viral content elements are helping to grow The hotel’s fan base at an average of 100 fans per month.
