---
title: "Cutting through the noise: the psychology of attention | ALYKA"
description: Why do some messages grab attention while others get ignored? We explore the psychology behind awareness, attention, and engagement for government communications teams.
---

[Keeping you up to date with all things data-driven marketing ](https://www.alyka.com.au/blog)

# [Cutting through the noise: the psychology of attention | ALYKA](https://www.alyka.com.au/blog/the-psychology-of-attention)

 Written by [Strategy](https://www.alyka.com.au/blog/author/strategy) | Jun 9, 2026 7:27:49 AM

[View full post](https://www.alyka.com.au/blog/the-psychology-of-attention)

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