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Information Architecture (IA)

Information architecture (IA) is designing the structure of the content, configure the layering, linking and labelling of a system.

Developing effective IA

Good IA helps people find what they’re looking for, but it can also help users who aren’t exactly human as well. A fully developed and implemented IA will work with online search algorithms (i.e. Google) and make your site easier to crawl and thus your content more accessible.

Our thorough, complex and detailed IA planning process will make sure that your users can easily access the content that is most relevant to them.

Good IA:

  • Defines the layering / organisation of screens, pages and elements
  • Defines the titles of screens, pages and elements
  • Defines the labelling of CTA's (optional)
  • Specifies how pages will be linked (optional)

The IA process

The steps we take to develop an IA are summarised below:

Information Architecture Process