Email Marketing

The idea of using snail mail, TV and radio advertising to communicate with your clients is old school.

The new kid on the block is Electronic Direct Mail (EDM’s) and they’ve drawn a bold line in the sand when it comes to traditional marketing practices and this is why:

  • EDM’s are targeted
  • EDM’s increase brand awareness
  • EDM’s are easily shared
  • EDM’s are measurable
  • EDM’s are cost effective

When it comes to designing your EDM to developing the strategy, the content and automations through to measuring and reporting their success our team are the experts.

Edm Design

Edm Design

Your EDM template needs to be as unique as your business. We will design a custom branded and responsive EDM template that is guaranteed to capture the reader's attention.

The most effective EDM templates are those that have been created with the audience in mind and depending on your message and your goal we can include things like:

  • Countdown timers
  • Personalised images, fonts and colours
  • Animated GIFs
  • Polls and Surveys
Strategy Development

Strategy Development

We’re not going to give all of our secrets away so here’s just enough info to get you excited.

With the right strategy EDM’s solve the problems of non-targeted marketing.

When developing your strategy we will segment your contact list so we can send out effective, targeted emails that are suited specifically to that segments needs. These targeted emails can vary from different EDM automation sequences and have different content in them to pull the recipient in and increase your conversion rate.

Content

Content

With every EDM that is sent your audience is exposed to your business and its brand so we need to ensure that we always build value in your EDM campaigns.

The content is developed to align your message with your audience segments. We can include images, custom buttons and text links throughout the content, encouraging the reader to convert along the way.

Personalising the content for all readers will determine the success of your EDM campaign. Including values like their name is a basic way to make the reader feel like they’ve received a valuable email rather than spam.

Automation

Automation

Unlike manual campaigns, automations can be left running in the background, taking some repetitive tasks off your plate. And not only do automations talk to your customers just like you would, they also help you make more sales.

EDM Automation will be segment specific, ensuring that the right email is sent to the right people at the right time.

Reporting

Reporting

Measuring the performance of your EDM’s is crucial to their ongoing effectiveness. The data provided by an EDM campaign draws precise metrics including:

  • Delivery rates
  • Open rates
  • Click rates
  • Subscriber retention rates

To any team of marketing geniuses (like ourselves) these reports aren’t just numbers and percentages. They are valuable insights into your customers behaviours, interests as well as their responsiveness to the content that they’re exposed to.

Here are some reporting examples:

  • Database performance overview
  • Opens, clicks, bounces, unsubscribes
  • Open/click times
  • Top links, subscribers with most opens, subscriber locations
  • Click maps, very similar heat map but based on subscriber clicks

If you’re looking for an expert team with more creativity than they know what to do with, contact us today.