Help customers to make meaningful connections to you through branded content. This puts the focus on your values rather than just the price.
Creating valuable branded content
This allows you to make meaningful connections with your customer around your shared values.
Ensure that your customer knows how you stand out from the competition.
This will increase engagement and interest in your brand.
Branded content is more enjoyable to consume than your typical promotional content because it is more unique, educational and/or entertaining.
Marketing data shows that consumers make a buying decision based on emotion first, followed by logic.
This type of content is structured around a protagonist and a beginning, middle, and end.
Branded content is very flexible, so it can be adapted for several formats such as images, videos, podcasts, interactive formats and events.