About FinCh
FinCh, a portmanteau of "financial" and "change", are a specialist recruitment organisation that place professionals into positions across the UK and Europe.
The challenge
As a recent startup, FinCh didn't have any established visual branding. Before bringing their services to market, they needed a way to present themselves as trustworthy, open, honest, unique and professionally global.
The solution
ALYKA developed a professional suite of branding collateral for FinCh to ensure their organisation would be recognisable online and that this visual identity would align with their brand vision.
Logo and brand applications
After ascertaining FinCh's stylistic and colour preferences, we produced three logo design concepts for them to choose from featuring a custom font. We then used the chosen logo to create branded stationery, including business cards and letterheads. We also designed a branded static email signature.
Brand guidelines
To equip FinCh to apply their branding consistently after the completion of the project, we developed simple brand guidelines for them. These cover branding dos and don'ts, such as acceptable brand colours and fonts.
Insta landing page
Finally, we created a one-page landing page with a contact form to give FinCh's brand a professional online presence.
The results
