Generative Engine Optimisation (GEO) Services

Search is changing fast. People are expecting direct answers to their queries without having to click through to a website. Generative Engine Optimisation (GEO) is the practice of optimising your content to ensure it is surfaced, summarised and referenced in AI-powered search experiences, not just traditional Google rankings.

Optimising for changing search trends

AI Overviews are one of the most visible examples of this shift. These AI-generated summaries appear at the top of Google's results, combining information from multiple sources to deliver a direct answer. Generative Engine Optimisation focuses on helping your content become one of those trusted sources. It involves structuring information clearly, demonstrating topical authority, and providing context that AI systems can easily interpret and reference.

Talk to a GEO expert Read our GEO content checklist

Tenille and Maurizio are discussing how they will assist their new GEO client

GEO vs SEO

GEO and SEO share the same goal: creating helpful, trustworthy content that matches what people are searching for. The key difference is how that content gets delivered. SEO is designed for traditional search engines that return a ranked list of results, so it tends to focus on keywords and backlinks. GEO is built for AI-driven search tools that generate a summary answer, which means content needs to be structured clearly so it can be understood, referenced and surfaced in AI responses. Because users rely on both traditional search engines and AI-powered tools, these practices are complementary and should be implemented together to maximise visibility across all search experiences.

Speak to a GEO expert Learn about our SEO services

Content Marketing for GEO

High-quality, well-structured content is at the core of effective Generative Engine Optimisation (GEO). To be surfaced in AI-generated answers, your content needs to be clear, credible and easy for generative tools to interpret and reference. That requires more than traditional optimisation. It calls for a strategic approach to content planning, structure and authority. Our in-house strategists and copywriters create content that reflects your brand while being purpose-built for AI search environments. Partner with us to strengthen your visibility in AI-powered search.

Explore content marketing Chat to our team

Happy client getting more GEO visibility in AI search

Increase your visibility in AI search

Generative search is changing how people find information online. We'll create and structure content that's more likely to be surfaced, cited and recommended by AI tools.

Show up in AI search

Our Generative Engine Optimisation (GEO) process

AI-first content strategy

We plan and create content that aligns with the questions your audience actually asks in generative search environments.

Content optimisation

AI tools look for structured, well-signposted information. We optimise schema, structured data, and content frameworks to make your content easy for LLMs to interpret.

AI visibility

We use SEMRush to monitor AI visibility, looking at how your business is featured in answers, snippets, summaries or recommendations.

Our digital marketing technology partners

Being a Google partner means that we have been recognised for maximising campaign success for our clients, and have driven client growth using Google Ads. Our team has demonstrated that we not only have outstanding Google Ad skills and expertise by completing the relevant Google certifications, but that we also have the real-world experience that comes from putting our learnings into practice.

Meet Our GEO Specialists

Hardik is our Search and PPC Lead, managing our Digital Tech Team to deliver campaigns that achieve our client’s goals. Hardik has a strong data-driven approach and works closely with Google, Meta and other digital channels to keep up with industry trends.

Hardik Gosai

Search Lead

Motivated by their interest in the intersection of communication and technology, Rebel creates content strategies that attract and engage target audiences, driving business goals. And if they aren't sure how, Rebel undertakes User Research projects to find out.

Rebel Boylan

Senior UX & Content Strategist

Sufi is a dedicated digital marketer specialising in SEO strategies to enhance his client's online presence. Sufi is committed to driving digital success by using new technologies and keeping up with the latest digital trends.

Sufi Hakim

Digital Marketing Assistant

Our GEO process for best results

Step 1: Discovery

We start by understanding your business goals, audience and existing digital presence. This includes reviewing how your brand currently appears in AI-powered search experiences. From there, we define clear objectives and benchmarks for improving your visibility in generative search results.

Step 2: Research and analysis

Next, we analyse how your audience is using AI search tools and identify the questions, topics and entities that matter most. We conduct a content and structural audit to assess how well your website can be interpreted, summarised and referenced by AI systems. These insights inform a targeted, long-term GEO strategy.

Step 3: Set Up

We ensure the right tracking, structured data and content frameworks are in place to support AI visibility. This may include refining site structure, implementing schema markup and aligning your content with best practices for generative search environments.

Step 4: Strategy planning

We present a clear GEO roadmap outlining recommended content improvements, authority-building opportunities and optimisation priorities. We’ll walk you through our approach and explain how each step supports stronger visibility in AI-generated answers.

Step 5: Monitoring and reporting

AI search is constantly evolving. We continuously monitor performance, refine content and adapt to changes in generative search technology. You’ll receive transparent reporting and ongoing insights so you can see how your visibility in AI-powered search is progressing.

Frequently asked questions

What search tools does GEO optimise for?

Generative Engine Optimisation helps your content surface in AI search tools like ChatGPT, Google AI Overviews, Claude, Perplexity and others that deliver answers rather than just list links for further reading.

What’s the difference between SEO and GEO?

SEO (Search Engine Optimisation) focuses on improving your website’s visibility in traditional search engine results, such as Google, through content, keywords, and technical optimisation. In contrast, GEO (Generative Engine Optimisation) is aimed at improving how your content is surfaced by AI-powered tools like ChatGPT or Google’s Search Generative Experience.

As a leading SEO agency in Perth, we stay ahead of both traditional and emerging optimisation techniques, ensuring your organisation remains visible across evolving digital search platforms.

Is GEO replacing SEO?

No, GEO is not replacing SEO, the two work with each other. GEO compliments traditional SEO. SEO builds visibility for search results, whilst GEO ensures your content also gets cited and summarised in AI-driven results.

How long will it take to start seeing my content in AI search results?

Many clients that have strong SEO foundations are already seeing their content summarised in AI search results. Because AI models are evolving, we recommend ongoing optimisation to keep results showing up.

Which industries does GEO affect the most?

These changes to search caused by GEO impact some industries more than others. For example, healthcare and education may see the biggest impact as they rely on information-heavy searches. Service-related businesses are currently less impacted, as many related search terms don’t show an AI overview.

How can I measure the impact of GEO to my web traffic?

One of the challenges with AI overviews is that you can’t track link clicks that come directly from AI overviews. This makes it important to look at the bigger picture, not just raw organic traffic numbers. Monitor changes in impressions, click-through rates, and branded search volume alongside traffic. Compare these trends with conversion metrics and engagement on other channels to understand whether you’re truly losing visibility or if traffic is simply shifting in form.

Why is my click-through rate dropping?

AI Overviews are convenient for users seeking quick answers. However, this is a serious change for businesses that rely on search rankings. Users no longer need to click through to get answers to their search queries, and AI overviews dominate the search results page, pushing traditional listings further down. For many, this has led to less visibility and fewer clicks, resulting in reduced traffic to their websites.

Hear from our digital marketing clients

Working with ALYKA has been a game-changer for our digital strategy. Their expertise in SEO, coupled with their clear direction for content, has significantly improved our online visibility. ALYKA has a deep understanding of how SEO not only drives traffic but also enhances market awareness. Thanks to their strategic approach, we’ve seen a noticeable increase in engagement and brand recognition. ALYKA's insights have truly elevated our content strategy and delivered tangible results. Highly recommend their services to anyone looking to boost their online presence!

Jason Ledger Managing Director | Xytovet

Relevant digital marketing work

Xytovet

Driving site traffic with digital strategy

Learn more

One Click Life

New customers doubled with Google Ads

Learn more

Be seen in AI-powered search

As search continues to evolve, our team can help you improve your visibility across Google AI Overviews, ChatGPT and other generative search tools. Get in touch to find out how we can help your content get surfaced, referenced and trusted.

Increase your visibility

Menu

Generative Engine Optimisation (GEO) Services

Optimising for changing search trends

GEO vs SEO

Content Marketing for GEO

Increase your visibility in AI search