The challenge
Rapid expansion had resulted in a brand that was becoming challenging to manage and a website that was outdated and static.
The solution
A custom-designed website built with exceptional user experience in mind.
The result
A website that satisfies the needs of all visitors, from investors who are searching for ASX updates, to potential clients who are looking at past projects.
About Genus Group
Genus Group are one of Australia’s leading service providers in the design, construction and maintenance of electricity transmission, electricity distribution and communications infrastructure. Their mission is to be the contractor of choice within the industries in which they operate, creating sector-leading returns, continuous improvement and innovation, and real-life value for their community, whilst exceeding industry expectations.
The challenge
Genus Group had experienced rapid expansion which resulted in a brand that was becoming difficult to manage.
The content and design of the website were outdated and didn’t reflect the professionalism of the company. Being listed on the ASX, the website needed to display the right information to keep investors informed.
Genus Group revised their brand architecture to bring all brands under one banner. Then, our work began to create a website that reflected this.
The solution
Discovery workshop
The project started with a discovery workshop and brand audit so that we could learn more about the business and its goals. Having this understanding meant that we could design and build a website with the purpose of meeting these objectives.Several key project goals became apparent:
- Bring all brands together under one umbrella
- Become an information hub for shareholders
- Showcase projects to attract new work.
Custom-designed and built website
Superior design
The new website was built with superior brand design in mind. To initiate the website design process, we started with tweaking the logo to modernise the design and upgraded the font type. We then got stuck into sprinkling our creative magic across the site.
Looking around the site, you’ll see features of the brand bringing the website to life, such as the hero slider icons, call-to-action buttons and widget styling all taking elements from the modernised logo.
The custom-designed icons seen on the website are also being used on printed materials such as corporate brochures and documents, creating a seamless brand experience from online to offline.
Overall, the new website sets a high standard for brand design and reinforces the brand's reputation for excellence.
User experience
The website's intuitive navigation and engaging content make it easy for visitors to learn about the brand's offerings. We opted for a simpler information architecture (IA) design, which has resulted in a less cluttered website, with the main service offering standing more prominent. Accordions are used across multiple content pages to provide an enhanced user experience.
Investor centre
The investor centre was designed to present important shareholder information in a visual way, By integrating with The ASX, the module pulls through key statistics automatically, producing an easy-to-navigate shareholder hub that doesn’t rely on manual updates.
Project map
As with most websites, one purpose is to attract new work. We designed a custom-built project hub so that Genus Group could showcase its experience in an engaging way. Site visitors can filter through the project based on the infrastructure, industrial service and communications. Titles, icons, and design elements of the project module all feature snippets of brand colour and design to keep consistency throughout the site and retain the professionalism achieved from the initial home page visit. The interactive map highlights the location of each project, with the ability to click on each location to reveal project details.
The results
The Marketing Manager now has an easy-to-use content management system making it quick to edit and easy to maintain, resulting in a website that is kept up to date.
The investor centre ticks all the boxes. It presents key shareholder information such as financial reporting and key dates, in a visually-appealing way.
The site was launched during the first week of August 2022. We merged six domains into one, which comes with a risk, but the results show it was done successfully.
Some notable statistics (from 08/08/2022 - 31/03/2023 vs the previous period) include:
- New sessions: +40.67%
- New users: +39.42%
- Goal conversion: +9,781.31%.
View the site
Their approach throughout the whole process was first class - disciplined, technically proficient, responsive and service-focused but (perhaps most importantly) always enjoyable and often fun. We’re delighted with the result and would strongly recommend working with the ALYKA team if you get the chance!
Get in touch with us
View more work
Full site re-design, while keeping the brand familiar to a loyal customer base
87.5
https://www.alyka.com.au/our-work/business-news
strategy
commercial
0
Shire of Harvey
A fresh new design and a better experience for a wide variety of users
66
https://www.alyka.com.au/our-work/shire-of-harvey
iauxui
government
0
Wesbeam
A mind-blowing new website matched by some top-notch results
85
https://www.alyka.com.au/our-work/wesbeam
iauxui
commercial
0
Mechwest
A website that tells the story of an idea, through to implementation and beyond
60
https://www.alyka.com.au/our-work/mechwest
brand
commercial
0
Miss Maud
Digital transformation in a traditional world
81
https://www.alyka.com.au/our-work/miss-maud?hsLang=en-au
dm
commercial
0
City of Stirling
A cutting edge CMS solution to power a digital city
50
https://www.alyka.com.au/our-work/city-of-stirling
strategy
government
0
Airefrig
A customised website solution with e-commerce integrations to enhance the user experience and improve internal productivity
67
https://www.alyka.com.au/our-work/airefrig
strategy
commercial
0
AG Academy
A fresh new suite of brand assets to educate students and grow agriculture knowledge
87.5
https://www.alyka.com.au/our-work/ag-academy
strategy
commercial
0
Bestwest Building
88% revenue increase for WA building inspections company Bestwest since getting started with HubSpot Marketing
50
https://www.alyka.com.au/our-work/bestwest-building
crm
commercial
1
GO Homes
An integrated sales and marketing process for one of WA’s leading home builders
83
https://www.alyka.com.au/our-work/go-homes
crm
commercial
0
Emerark
A much-needed brand refresh to position Emerark as an industry leader in a competitive global market
35
https://www.alyka.com.au/our-work/emerark
brand
commercial
1
Cockburn ARC
The perfect example of great accessibility, usability, and seamless technical integration
65
https://www.alyka.com.au/cockburn-arc
webdev
government
0
Artsource
How Canva Brand Toolkit empowered the team at Artsource to create branded collateral internally
35
https://www.alyka.com.au/our-work/artsource
brand
commercial
1
Thomas Building
Creating a digital presence from scratch with Canva
35
https://www.alyka.com.au/our-work/thomas-building
brand
commercial
1
Safe2Travel
A digital marketing campaign that improved health outcomes for Australians
70
https://www.alyka.com.au/our-work/safe2travel
dm
commercial
1
Advanteering Civil Engineers
Creating tender proposals with a wow factor using Canva
35
https://www.alyka.com.au/our-work/advanteering
brand
commercial
1
Tier16
Instant visibility of business performance with HubSpot
30
https://www.alyka.com.au/our-work/tier-16
crm
commercial
1
Shire Augusta Margaret River
Lightning-fast performance for the Shire of Augusta Margaret River's new website
65
https://www.alyka.com.au/our-work/samr
webdev
government
1
Genus Group
Engineering a website with exceptional user experience
60
https://www.alyka.com.au/our-work/genus-group
webdev
commercial
1
SwanCare
Revitalising an aged care website
85
https://www.alyka.com.au/our-work/swancare
webdev
commercial
1
SKG Radiology
Brand X-cellence for WA radiology clinic
20
https://www.alyka.com.au/our-work/skgradiology
brand
commercial
1
Alcohol. Think Again
Making alcohol-related resources more accessible
60
https://www.alyka.com.au/our-work/alcohol-think-again-website
webdev
government
1
Tubestream
Brand consistency on a global scale
30
https://www.alyka.com.au/our-work/tubestream
brand
commercial
1
One Click Life
Driving new customer conversions with a comprehensive digital marketing strategy
35
https://www.alyka.com.au/our-work/one-click-life
dm
commercial
1
FinCh
Creating branding collateral from scratch for a new startup
30
https://www.alyka.com.au/our-work/finch
brand
commercial
1
Geological Society of Australia
Consistent branding with templates and a Canva Brand Toolkit
30
https://www.alyka.com.au/our-work/gsa
brand
commercial
1
City of Swan
Kentico Global Site of the Year
65
https://www.alyka.com.au/our-work/city-of-swan
webdev
government
1
Goldfields-Esperance Development Commission
A new site to better serve the region
65
https://www.alyka.com.au/our-work/gedc
webdev
government
1