If your business is powered through an online store, it is crucial that the capabilities of your website are optimised for selling.

The e-commerce website development process

With any e-commerce website build, we follow the same web development process highlighted in the web development section.

However there are unique factors that every organisation needs to take into account when it comes to e-commerce development.

These include:

Consider your e-commerce business model
You need to understand which category your business model falls into, e.g. B2C or B2B (or a combination) and then strategise around the chosen model.
Prioritise the products you want to sell
You may or may not want to list all your current products for sale. In most instances, it is prudent to prioritise your product listings to avoid site launch delays and to allow for valuable live market feedback. Often, businesses will try and achieve too much in phase 1 when they are not sure how the market will respond.
Plan your inventory management strategy
You need to determine the best inventory management strategy. This involves auditing your current inventory systems, workflow processes and then working out how to integrate this into your e-commerce solution seamlessly.
Determine the best e-commerce CMS
During the technical scoping phase, we recommend the best CMS platform for your objectives.
Ensure that your e-commerce strategy is in line with your digital marketing strategy
Most organisations want to sell as much as possible from their e-commerce site. However this is not possible without having a clear digital marketing strategy.