Brand consistency on a global scale

The challenge

Maintaining brand consistency on a global scale was proving difficult.

The solution

Canva Brand Toolkit and The Brand System.

The results

An efficient way to create professional branded collateral internally.

About Tubestream

Tubestream is an online supply chain management platform from Marubeni Itochu Tubulars Oceana (MITO), the region’s leading supplier of tubular products for the resources and energy industries.

The innovative platform is a reasonably new product to market, so there is a strong impetus to develop awareness and recognition, while also leveraging MITO’s well-established brand and reputation.

Tubestrean brings efficiency and accuracy to inventory management by digitising inventory processes and acting as a single source of truth for procurement teams. By using the platform, Tubestream clients are able to reduce their total cost of ownership through improved planning and purchasing management, thereby reducing the amount of unnecessary contingencies, program disruptions and processing errors.

The challenge

Because Tubestream is a global platform, brand consistency is of the utmost importance. However, accomplishing this on a global scale was proving difficult, with no single point of reference available to inform design and branding decisions. At the same time, MITO was in need of a refreshed suite of professional collateral for tenders and was also considering a complete design overall, a significant investment that would be undermined if not applied consistently.

The solution

ALYKA identified a number of measures to help MITO overcome the challenges they were facing.

Canva Brand Toolkit

First, we worked alongside MITO to develop a suite of templated collateral that the client could use internally. A Canva Brand Toolkit project begins with our team creating a brand kit within Canva that sets out clear visual branding guidelines around the use of logos, colours and fonts. Then, our designers created content templates, our copywriters provided written content, and the finished assets were all delivered in a clean folder structure, enabling MITO to efficiently create professional collateral internally.

The suite included:

Flyers
Case studies and testimonials
Product sheets
Presentation slides

The Brand System

Second, we built a comprehensive Brand System using Figma. A Brand System is a holistic document that provides guidelines around a broad set of brand elements. It also outlines rules and standards around visual branding and the use of web components. The Brand System we prepared for Tubestream addressed the brand’s core identity, including tone of voice, values and overall brand purpose, creating an all-encompassing framework for understanding and implementing Tubestream’s brand strategy. The Brand System is used organisation-wide to ensure brand consistency is achieved.

The results

By becoming an authoritative reference on Tubestream’s brand, our solution empowered MITO to regain control of their global brand image with ease and convenience. The Canva Brand Toolkit has enabled the client’s team members to produce and design content and marketing collateral with consistent branding via custom-made templates, while the Brand System has supported Tubestream’s overall strategic direction and brand positioning.

Key results:

A consistent brand across the globe
An efficient way to produce branded, professional collateral in-house.

I want to express my appreciation for your wonderful work streamlining our brand guidelines. Your team's commitment and creativity have brought a new level of clarity and harmony to our brand identity. The collaborative process was not only efficient but also a joy. Thanks to your expertise, Tubestream now resonates with a beautiful authenticity. ALYKA’s contribution has been truly transformative, and we are grateful for the ongoing partnership.

Gary Tan Head of Business Digitalisation