HubSpot CRM Marketing Strategy

Are you struggling to measure the ROI of your marketing activities? In the right hands, a HubSpot CRM is a powerful sales and marketing tool that gives you full oversight over your ROI. But setting it up correctly is crucial. At ALYKA, we gain an in-depth understanding of your business so we can configure your CRM to align with your needs and goals. Once it’s set up, we’ll train you so that you can get the most out of it.

What is a HubSpot CRM?

HubSpot is an all-in-one customer relationship management platform (CRM) designed to help businesses attract, engage and convert customers. The Marketing Hub enables streamlined and automated marketing campaigns, while the Sales Hub makes it easier to manage your sales pipeline, track leads and close deals. You can also build a website with HubSpot’s content management system (CMS) that integrates seamlessly with your Marketing and Sales Hubs.

Talk to a HubSpot expert

Setting up your HubSpot CRM portal

The worst thing a business can do is invest a lot of money into a new piece of technology that it doesn’t know how to use. When you work with ALYKA, our team ensures your HubSpot CRM is configured to meet your needs and goals from day one. We’ll also train your staff so they can continue to create value with the platform for years to come.

Configure your HubSpot

Scale better with HubSpot sales and marketing automation

We’ll configure and optimise your HubSpot portal to guarantee peak performance. With complete visibility over your sales and marketing processes, scaling is easier than ever.

Grow your business

Why we’re your HubSpot Perth agency of choice

Comprehensive onboarding

After configuring your HubSpot portal, we take the time to train your team so that you feel confident and empowered to navigate the platform independently.

Ongoing support

From query-based assistance to platform optimisations and enhancements, we offer a number of ongoing support services to help you get the most out of HubSpot.

Accredited HubSpot partner

Our HubSpot partnership and accreditations mean that we’re across all the latest HubSpot updates and can help you leverage these effectively.

Our HubSpot agency partner accreditations

As a Diamond Solutions Partner, we're equipped with the resources, tools, and knowledge to help your business grow better.

Our Onboarding Accreditation also gives us access to new program launches and invitations to product betas, meaning your business can experience the latest product features before they become publicly available.

Partner with us for all your HubSpot needs

HubSpot Sales Hub Onboarding

HubSpot Marketing Hub Onboarding

HubSpot Support Retainers

Our HubSpot CRM plan for success

Step 1: Kick-off and planning session

The kick-off and planning session is an integral part of our onboarding process. It’s designed to help us gain a deep understanding of your processes and what a successful implementation looks like for you.

Step 2: Portal configuration

Once all requirements are confirmed, our team begins configuring your HubSpot portal to ensure it's optimised for your specific needs. This comprehensive setup involves several key steps, including base portal configuration, migration of relevant databases, and setting up process automations.

Step 3: Onboarding training

After the portal configuration has been signed off, we commence a series of five weekly coaching sessions via Zoom to ensure your team feels confident and empowered to navigate the platform independently. Our goal is to equip you with the knowledge and skills needed to drive success long after our initial engagement.

Step 4: Ongoing support

We offer a comprehensive range of support services to ensure you get the most out of your HubSpot portal, whether you’re looking for query-based support or help with your ongoing CRM strategy.

Meet our HubSpot CRM team

Meika specialises in architecting robust marketing, sales and customer service systems to achieve revenue goals. Once designed, Meika implements the architecture within a CRM to bring the concept to life.

Meika Birch

Head of Strategy

Mila has extensive experience supporting CRM clients and specialises in all things HubSpot. She is passionate about helping organisations grow better by structuring processes and delivering value throughout the customer journey.

Mila van Nieuwenhuijzen

Digital Marketing Specialist

Getting the most out of your HubSpot CRM

Once the onboarding process is complete, you may find that you still have a few questions about using your HubSpot portal. That’s why we offer a number of support packages to help you get the most out of your new CRM. From help-desk-style troubleshooting to optimising and enhancing the functionality of your portal as your business needs change, our team is ready to help.

Improve your HubSpot

Frequently asked questions

Why do I need help configuring my HubSpot portal?

Though it is possible to configure your HubSpot portal yourself, the process is complex and you risk losing valuable data and making irreversible errors. The end result is often an expensive piece of technology that’s unusable and relegated to the “too hard” basket.
Working alongside a HubSpot expert to configure your account prevents this from happening. Your ALYKA account manager will make sure your portal is optimised for your business needs and goals, ensuring you get the most out of it.

What HubSpot products are right for me?

The answer will depend on your organisation's needs and goals. HubSpot offers a wide range of products, including Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub, as well as their CMS and product bundles.

Our expert team can guide you through these options and help you determine the best product or suite of products for your business.

Can I build an omni-channel CRM strategy with HubSpot?

Yes, you can do this by centralising all customer interactions across multiple channels - email, social media, chat, phone calls, and live events - into HubSpot's CRM system. The Marketing Hub allows you to create personalised campaigns across these channels, while the Sales Hub tracks and manages customer touchpoints through the sales pipeline. Analytics and reporting features help you monitor engagement and refine your strategy for a fully integrated omni-channel customer experience.

Hear from our HubSpot clients

We love ALYKA! Their team have been so flexible and have made it easy for us to hit the ground running with HubSpot. Partnering with them for this project has been invaluable.

Ben Johnson General Manager

ALYKA introduced us to HubSpot, which has been a game changer. HubSpot is very customisable, and with ALYKA’s assistance, we’ve developed a more automated system. Our sales from when we met ALYLKA have quadrupled. The first year they doubled, the second year they quadrupled. We have a more scalable business and we have systems and processes so the business doesn’t rely on any one person, which is where we want it to be.

Mark Lewer Director

HubSpot has been a great move. It's streamlined our lead management process to one place, allowing better follow up processes. It is extremely helpful having email tracking available directly from our emails to ensure communications are available to the whole team and not locked away in someone's inbox.It was great having ALYKA complete the transfer of all our data into the new system as it involved a lot of set up and mapping. Now it's up and running, it allows us to easily see where the data on a report is coming from and quickly update filters to look at different periods of time.

Kelly Evans Office Manager

HubSpot onboarding projects we've worked on

North Cottesloe Surf Life Saving Club

Unlocking time for community with HubSpot

Playbook Journey Completion

70%

Learn more

Bestwest Building

88% revenue increase since onboarding with HubSpot Marketing

Playbook Journey Completion

50%

Learn more

Tier16

Instant visibility of business performance with HubSpot

Playbook Journey Completion

50%

Learn more

Professional HubSpot portal configuration

Setting up HubSpot without professional help is risky. You could easily lose valuable data and end up with a portal that doesn’t work. Our expert team will ensure that doesn’t happen.

Get HubSpot right

Claim your free website evaluation

HubSpot CRM Marketing Strategy

What is a HubSpot CRM?

Setting up your HubSpot CRM portal

Scale better with HubSpot sales and marketing automation

Why we’re your HubSpot Perth agency of choice

Comprehensive onboarding

Ongoing support

Accredited HubSpot partner

Our HubSpot agency partner accreditations

Partner with us for all your HubSpot needs

HubSpot Sales Hub Onboarding

HubSpot Marketing Hub Onboarding

HubSpot Support Retainers

Our HubSpot CRM plan for success

Meet our HubSpot CRM team

Meika Birch

Mila van Nieuwenhuijzen

Getting the most out of your HubSpot CRM

Frequently asked questions

Why do I need help configuring my HubSpot portal?

What HubSpot products are right for me?

Can I build an omni-channel CRM strategy with HubSpot?

Hear from our HubSpot clients

HubSpot onboarding projects we've worked on

North Cottesloe Surf Life Saving Club

Unlocking time for community with HubSpot

Bestwest Building

88% revenue increase since onboarding with HubSpot Marketing

Tier16

Instant visibility of business performance with HubSpot

Professional HubSpot portal configuration

HubSpot agency partner resources

ALYKA: 1 of 12 in Australia to earn prestigious HubSpot Onboarding Accreditation

3 Essential Marketing Reports to Prove ROI

Are you tracking the ROI of your marketing spend?

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