Marketing grants, discounts and freebies available for NFPs
Not-for-profits (NFPs) provide invaluable services that directly contribute to healthier and stronger communities.
However, without consistent funding, donations, and corporate partnerships, NFPs struggle to provide support to those who need it most.
As such, marketing and communications are key - whether it’s creating eye-catching Google Ads to drive donations or sending our email marketing sequences to nurture potential funding partners.
That’s why we’ve put together this list of marketing grants, discounts and freebies that your organisation can use to make your marketing campaigns hit harder.
Google Ads Grant
Through Google Ads Grants, NFPs can access up to $10,000 per month in search ads. This is a significant amount of free advertising, which you can use to achieve critical organisational goals, like attracting new donors or recruiting volunteers.However, NFPs must meet certain criteria to access the full $10,000, including a minimum click-through rate of 5% and using keywords relevant to the organisation’s mission and services. For example, we worked with an NFP whose Google Grant allocation was less than $150 per month. By continuously optimising their Google Ads strategy, we helped them grow this to a monthly allocation of over $3,500.
Remember, without ongoing optimisation, Ad success tends to become more haphazard, leading to a drop in your funding allocation. As a Google Partner, we’re fully equipped to help you get the most out of your Google Ads.
In short:
What’s on offer: $10,000 per month in free Google search ads
Eligibility criteria: Eligible NFPs that meet Ad performance criteria
Free Canva Pro
A Canva Pro account is an invaluable tool for creating powerful marketing campaigns and maintaining your visual brand. Through their Nonprofits program, Canva offers eligible NFPs free access to all the premium features of Canva Pro, which include:
- 420,000+ templates
- 75 million+ images
- 3,000+ fonts
- Use of the Magic Resize tool
- Unlimited folders and 100GB storage for all your designs
As a Certified Canva Agency Partner, we can help you get maximum value out of the platform. We’ve built Canva Brand Toolkits for NFPs like Artsource and the Geological Society of Australia, helping them stay on top of their visual branding and create branded marketing assets with ease.
In short:
What’s on offer: Free access to all Canva Pro premium features
Eligibility criteria: Eligible NFPs
Discounted HubSpot
HubSpot is an all-in-one customer relationship management platform (CRM) that’s designed to help organisations attract, engage and convert customers. Through their Nonprofits program, they make it easy for NFPs to access the following:
- 40% discount
- Premium-level software
- Nonprofit-friendly onboarding
- 1,000+ integrations
Of all their products, HubSpot’s Marketing Hub is probably the most relevant for NFPs. It streamlines and automates marketing campaigns and supports bulk social media scheduling, reducing admin time and leaving you free to spend more time on strategy.
As a HubSpot Diamond Partner, we’ve helped many organisations improve their sales and marketing processes with a HubSpot CRM, including the North Cottesloe Surf Life Saving Club and Bestwest Building.
In short:
What’s on offer: 40% subscription discount and more
The eligibility criteria: Eligible NFP
Supercharge your marketing
NFP marketing departments have to achieve remarkable feats on tight budgets. These programs can help you stretch your budget further and reach new levels of success.
If you’d like to take advantage of any of these initiatives, our team is here to help. Get in contact and talk to one of our digital marketing professionals today.