Consistent design made easy
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As a marketing manager, your main focus should be on attracting, nurturing and converting leads and building brand awareness. But marketing professionals usually wear many hats, and often get tied up trying to create graphics and collateral, even when graphic design isn’t their strong point. If you’ve played around with the Adobe Suite, you’ll know it takes a lot of getting used to, and can be difficult to use if you don’t have the right skill-set. However, outsourcing to a freelance graphic designer can be expensive, time consuming, and lead to brand inconsistencies. So what’s the solution?
After speaking with a room full of marketing professionals, we soon realised that graphic design was a common frustration. Without the support of an internal graphic designer, it is difficult for marketers to create branded collateral quickly and easily, whilst keeping design elements on brand.
This is what sparked our idea of creating a new product; Canva Brand Toolkit. It’s our way of putting the ability to create great graphics into the hands of marketing professionals, whilst freeing up their time to focus on other important tasks.
Learn how we helped Thomas Building create a digital presence from scratch with Canva.
The Canva Brand Toolkit
The Canva Brand Toolkit empowers teams to design amazing marketing assets on one simple platform that already knows your brand's logos, fonts, colour palettes, images, and brand personality. In doing so, it eliminates a key source of frustration that most marketing professionals know all too well: inconsistency. Through the use of templates, brand kits, and user permissions, you can ensure that your branding stays consistent across a wide variety of designs and platforms.
Once you've got your Canva Pro account, we can start setting up your brand kit.
What is involved?
The key to a successful Canva Brand Toolkit project is our onboarding process. Without this, you’re setting yourself up for Canva being another messy system that allows for brand inconsistencies across teams.
We'll architect your Canva account properly, by building your personalised brand kit and templates, granting access and putting restrictions in place, and assigning the correct user roles. We'll set you up for success from the beginning and equip you to effectively communicate your brand.
We helped Advanteering Civil Engineers create tender proposals with a wow factor using Canva - Read the case study.
What does a typical Canva Brand Toolkit project look like?
Brand audit
We’ll get to know your brand by completing a thorough brand audit, which will give us an understanding of what brand assets are currently available and how they are used within your organisation.
We’ll make some recommendations based on your current brand assets, and advise on how your team can make best use of Canva.
We’ll create your personalised Brand Kit in Canva, and lock down some features for certain roles, whilst granting access for others.
Our designers will build templates in Canva so that you can easily create new collateral in minutes. Our content writers can also produce professional copy so your designs are ready to share.
Onboarding
Once your Canva account is built, we’ll create a hands-on set of documented guidelines and train your team on how to start creating designs, making sure you get the most out of it.