There’s no shortage of ways to spend your digital marketing budget, but not all of them deliver results.
Many businesses invest in the right channels but get stuck using the wrong tactics. The difference between wasted spend and real ROI is strategy, tracking, and alignment with the customer journey.
Here are three high-impact marketing practices your business should focus on to get more from your marketing efforts.
1. Use Google Ads with crystal-clear conversion tracking
Google Ads can be one of the fastest ways to generate leads, but success depends on more than just traffic. It’s about knowing which campaigns actually bring in revenue.
When your ads are backed by strong conversion tracking, you can see which keywords, audiences, and creative drive results — and which ones don’t.
How to do Google Ads right
- Set up Google Ads conversion tracking to monitor form submissions, bookings, and purchases
- Link your CRM with Google Ads to attribute revenue to specific campaigns
- Optimise campaigns continuously, focusing on actions that lead to sales, not just clicks
This approach allows you to stop guessing and start scaling what works.
2. Build an SEO strategy that supports your sales funnel
Ranking high on Google is great, but the true goal of SEO is to bring in the right kind of traffic: people who are ready to take action.
By targeting commercial-intent keywords and aligning content with key conversion points, you can attract visitors who are much more likely to convert.
How to do SEO right
- Focus on high-intent keywords used by people ready to enquire or buy (e.g., “accountant in Perth” instead of “what does an accountant do”)
- Optimise landing pages for action with persuasive copy, clear CTAs, and fast load times
- Track organic conversions via your CRM to see which SEO activities drive measurable results
This ensures your SEO budget isn’t just generating traffic; it’s driving leads and revenue.
3. Send personalised, segmented email campaigns
Email remains one of the best-performing digital channels, but only when it’s relevant and tailored to your audience.
Sending generic emails to your entire list won’t get you far. Instead, segment your contacts and speak directly to their needs based on behaviour, preferences, or past interactions.
How to do email campaigns right:
- Use your CRM to segment your list by traits like service interest, location, or lifecycle stage
- Create dynamic, personalised content that resonates with each group
- Measure success by conversions, not just opens, and continuously refine based on results
This type of strategic email marketing nurtures leads, improves engagement, and increases repeat business.
Make your marketing budget work smarter
Marketing can be one of your most powerful growth tools if it’s built on clarity, strategy, and results-driven execution.
Our digital marketing team is here to help you create and implement marketing strategies that drive real, financial results. Contact us today to book a chat with our in-house experts.