Content Marketing Agency Perth

Creating content can feel like screaming into the void. You try to do all the right things, but you’re just not getting the results you want. At ALYKA, we specialise in creating goal-driven content strategies that will resonate with your audience.

Content strategy

A content strategy brings structure and purpose to your content marketing efforts. Without one, you risk spending a lot of time creating content that fails to resonate or appears sporadic and unfocused. We work with you to develop a comprehensive content strategy that will educate, entertain and convert your audience.

Content creation

We can create content in various formats for a wide range of platforms. The type of content we create for you will be informed by your content strategy and your audience's preferences. That way, we ensure that we’re maximising the potential of your content.

Optimisation

Search engine optimisation (SEO) is a key part of creating effective website content, whether it be for services pages, blogs or your home page. Our in-house SEO team researches keywords that will improve your Google ranking, then our copywriters implement these findings through content optimisations.

Why you need a content marketing plan

Creating good content is hard. It takes time, effort and discipline to build and execute an effective content plan. It can be tempting to just shoot off a post here or share a video there, but this isn’t a viable long-term strategy. We can help you plan and create audience-specific content that builds awareness, creates engagement and ultimately drives conversions.

Our content marketing services include:

Content plans
Long-form content (blogs, eBooks and advertorials)
Social content
Video content
Landing page content
Email content

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Why we’re the best content marketing agency in Perth

Goal-oriented content

We don’t just make content for its own sake. Every piece of content we create contributes to your broader content strategy and business goals.

Tailored to you

Before we create any content, we take the time to get to know your business, your industry and how to talk to your customers.

Fully in-house team

Working with us means having access to an in-house team of content experts, including copywriters, content strategists, designers and SEO specialists.

Reach your customers with targeted precision

We’ll gain an understanding of what your customers want, how they like to be spoken to, and what their goals are. From there, we can design a bespoke content strategy that grabs and holds their attention.

Cut through the noise

An SEO content agency

Your website is the foundation of your online presence. So it’s crucial that its content is optimised for search visibility. At ALYKA, our value lies in our collaborative approach. Our team of SEO experts collaborates closely with our content creators to seamlessly integrate search engine optimisation into your site's content. Ready to build a website that attracts visitors and drives business? Let's work together to make it happen.

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Crafting Compelling Content: Our signature workshops

Since 2023, we’ve been hosting quarterly Content Workshops to help Perth’s marketing professionals get the most out of their online content. Our Content Strategist, Rebel Boylan, covers the latest trends in content marketing, tips for building a solid content strategy, and advice on content best practices, from accessibility to SEO. Our workshops usually sell out far in advance, so get in contact if you’d like us to notify you when the next one is announced. Keep an eye on our Eventbrite page for upcoming workshops.

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Our team of content marketing strategy experts

Motivated by their interest in the intersection of communication and technology, Rebel creates content strategies that attract and engage target audiences, driving business goals. And if they aren't sure how, Rebel undertakes User Research projects to find out.

Rebel Boylan

Senior UX & Content Strategist

Tom's passion for language and storytelling allows him to bring a fresh perspective to creative projects. Tom takes pride in the small details of his work and develops a deep understanding of our clients, their industries, and business needs.

Tom Cockram

Copywriter & Marketing Coordinator

Our content marketing plan for success

Step 1: Kick-off

First, our Content Strategist will work with you to better understand your business goals, your industry and the kind of content your customers want.

Step 2: Audit and Research

We’ll then audit your existing content to see what’s working, what isn’t, and whether there are any opportunities for SEO optimisation. We’ll also undertake more extensive research into your industry to gain an in-depth understanding of your customers, your competitors and industry-specific content trends.

Step 3: Strategy

Once we’ve completed our research, we’ll develop a content strategy specific to your business that outlines our recommendations and present it to your team.

Step 4: Content Creation

Now that you have a content strategy, it’s time to start creating content. You can either do this yourself using the content strategy we’ve prepared, or we can create the content for you.

Step 5: Implementation

Once the content is completed and approved, we can schedule and publish your content on your website (or social media channels) and monitor SEO performance.

Frequently asked questions

Are you a content writing agency that uses AI?

We use AI as a tool, not to produce content from scratch. For example, our SEO team use AI tools to identify clusters of related keywords that our content writers can then use to create optimised content. These same writers will then use SEO scoring tools powered by AI to evaluate how well they’ve integrated these keywords into the content and identify opportunities for further optimisation. The end result is quality content that’s backed by data-driven SEO.

Can you help me implement my content strategy?

Yes, we can! While you’re more than welcome to implement your content strategy yourself, many clients find it easier for our team to create the content as well. You can review the completed content and suggest any amendments, then we’ll publish it on your behalf.

How do you measure the success of SEO content?

We use a range of data analysis tools, such as Google Analytics, to evaluate the success of SEO page optimisations. Essentially, we track how a piece of content is ranking for specific keywords before and after optimisation to measure how much the ranking improves over time.

What our SEO copywriting service clients are saying

Working with ALYKA has been a game-changer for our digital strategy. Their expertise in SEO, coupled with their clear direction for content, has significantly improved our online visibility. ALYKA has a deep understanding of how SEO not only drives traffic but also enhances market awareness. Thanks to their strategic approach, we’ve seen a noticeable increase in engagement and brand recognition. ALYKA's insights have truly elevated our content strategy and delivered tangible results. Highly recommend their services to anyone looking to boost their online presence!

Jason Ledger Managing Director

Content marketing projects we’ve worked on

XytoVet

Driving site traffic with digital strategy

Playbook Journey Completion

70%

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Gain more visibility with SEO content

As one of Perth’s leading SEO content agencies, our fully in-house content and SEO teams work together to create high-quality content that’s optimised for SEO.

Invest in SEO content