SEO is a crucial part of most digital strategies. One reason is that it helps you stay on track when creating content. Instead of just creating content that you think people are looking for, your strategy will ensure that you create content that people are actually searching for.
The importance of SEO
For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages (SERPs).
If your content is scattered, disorganized or irrelevant, search engine bots will have a hard time indexing your site, recognising your area of authority, and ranking your site pages.
Types of SEO
That an SEO strategist can focus on:
This SEO focuses on the content that sits within a website’s pages.
This SEO focuses on links directed to your website from other sites on the internet (backlinks). If you have a high volume of backlinks that are from reputable sources, this helps you build trust with search algorithms.
This SEO focuses on your website's backend architecture, such as the site’s code. Google cares about whether a site is well built and as a result, the technical set up helps significantly with rankings.