The challenge
An opportunity to strengthen brand consistency and define clearer guidelines.
The solution
A Canva Brand Toolkit and a set of Content Guidelines.
The results
Consistent branding and empowered marketing and sales teams.
About Corefleet
Corefleet provides short and long-term vehicle hire, leasing, and servicing solutions to clients operating across the mining, energy, and infrastructure sectors. They are part of the Sime group in Australia and New Zealand.
Corefleet approached us because they needed a suite of consistent, branded assets for their marketing and sales teams, as well as Content Guidelines to ensure consistent usage across all platforms.
The challenge
Corefleet's design files and brand assets had evolved over time, creating an opportunity to refresh and reorganise them for greater consistency and impact.
Without a single source of truth for Content Guidelines, teams were drawing from multiple documents. This highlighted the need to unify brand standards to enable the team to make consistent brand decisions across all touch points.
The solution
Content Guidelines
Before partnering with us, Corefleet’s Content Guidelines were spread across multiple design and brand documents, making it tricky for the team to stay consistent.
To ensure a single source of truth for team members preparing branded materials, we developed a comprehensive set of user-friendly Content Guidelines.
This was also an opportunity to refresh and update Corefleet’s brand messaging. Over the years, their target audience has evolved and grown. We collaborated closely with their marketing team to refine their tone of voice and codify it in the new guidelines.
Canva Brand Toolkit
To help Corefleet’s marketing and sales teams create professional, on-brand graphics quickly and easily, we built them a Canva Brand Toolkit.
First, we audited their current branding materials to gain a deeper understanding of their brand and identify areas for improvement.
We then set about building the brand kit in Canva and locking down particular features to ensure that only certain users could adjust the underlying brand assets (e.g. colours, logos, etc.).
Once the kit was complete, our designers created a fresh suite of assets and templates including brochures, press ads and proposals.
Finally, we onboarded the client and provided them with an easy-to-read set of brand kit guidelines to ensure they would continue to get the most out of their new resource. Upon request, we also provided some assets in alternative formats (e.g. Microsoft PPT) to support the needs of specific teams.
The results
.png?width=245&height=206&name=images%20(2).png)
