The Solution
For the Wesbeam, the solution was in the detail and quality of the UX conducted before we ever touched a line or code, or designed a single page.
There are so many different tools in the UX toolbox. For Wesbeam, we used a combination of user research, user interviews, prototyping and user testing.
User Research
We had to do extensive pre-interview research (in close consultation with Wesbeam) in order to understand the specifics of these user needs, understand their processes and understand the right questions we needed to be asking in the next stage - user interviews.
User Interviews
We worked closely with client to find the appropriate interviewees and coordinate interviews with them. An important factor to note here is that to gain real insight into your users’ needs, behaviors, goals, and frustrations, as the interviewer you have to ask open-ended questions that do not lead or guide the interviewee to a desired answer.
Prototyping and User testing
This tactic involves creating a sitewide prototype and providing it to users to test, making jot of where and why they hit roadblocks.
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