The new kid on the block is Electronic Direct Mail (EDM’s) and they’ve drawn a bold line in the sand when it comes to traditional marketing practices and this is why:
When it comes to designing your EDM to developing the strategy, the content and automations through to measuring and reporting their success our team are the experts.
The most effective EDM templates are those that have been created with the audience in mind and depending on your message and your goal we can include things like:
With the right strategy EDM’s solve the problems of non-targeted marketing.
When developing your strategy we will segment your contact list so we can send out effective, targeted emails that are suited specifically to that segments needs. These targeted emails can vary from different EDM automation sequences and have different content in them to pull the recipient in and increase your conversion rate.
The content is developed to align your message with your audience segments. We can include images, custom buttons and text links throughout the content, encouraging the reader to convert along the way.
Personalising the content for all readers will determine the success of your EDM campaign. Including values like their name is a basic way to make the reader feel like they’ve received a valuable email rather than spam.
EDM Automation will be segment specific, ensuring that the right email is sent to the right people at the right time.
Measuring the performance of your EDM’s is crucial to their ongoing effectiveness. The data provided by an EDM campaign draws precise metrics including:
To any team of marketing geniuses (like ourselves) these reports aren’t just numbers and percentages. They are valuable insights into your customers behaviours, interests as well as their responsiveness to the content that they’re exposed to.
Here are some reporting examples:
If you’re looking for an expert team with more creativity than they know what to do with, contact us today.
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