For modern marketing teams, agility and autonomy are non-negotiable. The pressure to deliver personalised, multi-channel campaigns with speed and precision is only increasing.
If you're a digital marketer, you’ve probably experienced the frustration of working with CMS platforms that weren’t designed for your needs. Instead of enabling you to move quickly, they leave you dependent on developers, switching between disconnected tools, and trying to make rigid systems fit flexible campaigns.
Xperience by Kentico addresses these challenges head-on. It’s a digital experience platform (DXP) designed with marketers in mind, prioritising usability, flexibility, and intuitive design.
This blog, the third in our series covering Xperience by Kentico, will explore how it empowers marketers to do their best work.
Read part one: What is Xperience by Kentico?
Read part two: Kentico end-of-life: What you need to know
Centralised campaign management across multiple channels
Running marketing campaigns across web, email, and other digital platforms often involves a fragmented tech stack and inconsistent workflows. Xperience by Kentico simplifies this through a unified content hub, enabling teams to plan, create, and publish content across channels from a single interface.
This not only improves collaboration between teams but also supports consistent brand messaging and version control across every touchpoint. No more manual duplication, copy-paste errors, or missed updates.
A modern, intuitive interface designed for marketers
Many marketing platforms are weighed down by complexity. Xperience by Kentico takes the opposite approach, with an interface built using React that delivers speed, clarity, and ease of use.
Marketers can manage content, build pages, and review campaign performance without needing to involve developers for routine changes. The platform is also fully responsive, enabling efficient workflows across devices.
A purpose-built AI assistant
Xperience by Kentico includes AIRA, a native AI assistant that helps streamline everyday marketing tasks. AIRA supports content creation, rewrites, and even provides visual recommendations like image focal points, reducing time spent on creative execution.
Importantly, AIRA doesn't attempt to take over your brand voice or strategy. Instead, it accelerates production without compromising quality, allowing marketers to focus on higher-value activities. That means faster campaign creation and iteration without relying on external AI tools or time-consuming review processes.
Built-in customer journey insights and personalisation
Xperience by Kentico provides marketers with access to built-in journey mapping, segmentation, and personalisation tools. These capabilities allow teams to deliver more relevant experiences based on real user behaviour, not assumptions.
Personalisation rules can be set up directly within the platform, and performance data is captured to inform ongoing optimisation efforts. That means more effective data-informed customer engagement strategies and improved conversions across digital channels.
Reliable performance at scale, without infrastructure constraints
Campaigns can’t afford downtime. Whether you’re launching a seasonal campaign or supporting a high-traffic content release, performance and uptime are critical.
With Kentico’s vendor-managed SaaS model on Azure, marketers benefit from auto-scaling infrastructure, disaster recovery, and built-in high availability, without needing to manage any of it directly. Enjoy confidence in campaign delivery, even under pressure, with minimal operational overhead.
Greater autonomy and reduced dependency on developers
Ultimately, what sets Xperience by Kentico apart is how it empowers marketing teams to work independently. The platform offers:- Low-code tools for building and managing content
- Marketer-friendly workflows
- Scalable content architecture that supports fast iteration
This level of flexibility gives marketers more control over their digital assets and frees up developers to focus on innovation, rather than support.
Switching to Xperience by Kentico
Xperience by Kentico offers a practical solution to the challenges faced by modern marketing teams. From multi-channel content creation to integrated personalisation and enterprise-grade performance, the platform is purpose-built to enhance marketing productivity and effectiveness.
At ALYKA, we’re a Kentico Gold Partner and Quality Expert, and we work closely with teams to design and implement marketing ecosystems that unlock their full potential. If you’re considering upgrading your CMS or consolidating your digital tools, get in touch with our expert team of Kentico developers today.