They had a decision to make. Adapt or Die. In the end, Miss Maud chose to not only adapt but to transform their entire online ordering experience. 
The result? A whopping 25% increase in orders per week, 66% increase in items per order and a mass of happy customers.

Website / ECommerce

The Challenge

Miss Maud Group serves Australians throughout their cafes, catering business, hotel, restaurant, and bakehouse. Miss Maud has a rich 50 year history with 18 stores across Western Australia. 

In 2018, both the E-commerce website and in store application for Miss Maud had poor usability, were visually dated, not fully functional on mobile, and neither were suitably integrated with their back of house (BOH) ordering and inventory system. 

Proposed new products and attributes could not be rolled out due to system and UI restrictions. Another significant feature of the old systems is that they were slow. Very slow.

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The Solution

Alyka redeveloped both the website (Kentico Full E-commerce Website) and the iPad InStore Ordering Application (Web App) and integrated both systems with Miss Maud’s legacy Back of House POS system.

The new E-commerce site and ordering app is lightning fast, extremely user friendly and completely integrated with their POS system.

Services included:

  • User research
  • UX and UI design
  • Concept design
  • Front end development
  • Back end development
  • Back of House POS systems integration
 

View Website Here

Miss Maud Miss Maud

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The Results

The project was such a success that we received the Global Kentico Site of the Year award for Best Customer Success. We were the only Australian company to ever win the award. 

Since launching the applications, outcomes included:

66% increase in items per order
25% increase in orders per week
Monthly average of 15,500 “users” visiting the site
and an average of 2,700 orders per month.
"Once the wonderful day arrived and we launched our new website, I'm pleased to say we showed a 25% increase in our sales for the same time period from previous year, and we've now settled down on achieving an average monthly once a month gross of 20%. And I think is just the beginning." - Miss Maud

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