We care about growing our clients using the latest technology. But what exactly does this mean? Keep reading for a deep dive.
Our mission includes the word “care” and the meaning can be described in three parts. Firstly, we care deeply about the return on investment (ROI) of our clients and this has led to our data driven approach to making decisions. We believe in designing websites based on real user research, user data and feedback. We believe in vigorous A/B testing to improve the conversion rate of a site. We believe in vigorous A/B testing to identify the most effective digital marketing channels and ad creatives. We believe in laser targeting an audience based on specific demographic data. And we believe in tracking, automating and personalising the digital customer experience as much as humanly possible. Secondly, we care about giving our clients the full end to end digital journey of services. A client who experiences the full digital journey of UX/IA, website, digital marketing through to CRM nurture, personalisation and automation will experience a far superior ROI for their organisation. And we are completely adaptable to clients who are not yet ready for the full journey as we often work in a strategic phased approach. Finally, we care deeply about the overall success of an organisation. Even though we are digital marketing experts, we don’t just look through the lens of digital marketers. We look at all parts of an organisation from it’s overarching business goals through to operations, systems, IT, the sales team and more. We know that a digital strategy will only succeed if all other areas of the organisation support the strategy.
Our mission also includes the word “grow” meaning that we love working with clients that want to grow. Growth is related to several areas and not just finance. Growth can come in the form of efficiency, productivity, market share, staffing, capability or community impact. We want to work with hungry, passionate and exciting organisations and we thrive with these clients.
We love technology and believe it is the catalyst to make things happen. We have made R&D a daily habit and it is embedded in everything we do. We constantly trial the latest techniques, tools and software to grow our clients. Using the latest technology also empowers us to make data driven decisions. We search, trial and execute on any technology that allows us to extract, manipulate and use data for the purpose of growing our clients. That can come in the form of technologies such as Google machine learning tools, innovative custom chatbot software and strategies, intelligent lead tracking & personalisation software (Hubspot) and strategies, efficient A/B testing software and techniques or advanced heat mapping and recording tools. The latest and most suitable technology will always change, but what is constant is our commitment to using the latest and most optimal technology to grow our clients.
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+61 (08) 9200 4429