Whether it’s building a website, running an SEO campaign, or implementing a marketing CRM, the temptation is to launch right in and start “doing”. However, in data-driven marketing, developing a clear strategy first is crucial.
Your brand is the perception that you want your prospects and clients to have of your organisation.
It is generally divided into messaging (the story you want to tell the world) and visual identity (the visual representation of that story).
The next step in the data-driven playbook is to understand what users want from your website or app and to design around their needs using a user-first approach.
Brick by brick. Pixel by pixel. That's how a great site is built.
During your website development we take into consideration each aspect of a site build, utilising an experienced and dedicated in-house development team to perfect each cog to your machine.
Digital marketing represents all the marketing efforts that use an electronic device or the internet. Effective digital marketing will help you achieve your SMART goals from the strategy phase (E.g. achieve XYZ qualified leads by timeframe X).
The central piece to our data-driven playbook is a strong sales and marketing CRM strategy. All key data flows into the CRM and it is the technology that you will use to make smart marketing decisions.
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