GEO content checklist for AI search visibility
AI search is here to stay. This makes Generative Engine Optimisation (GEO), the practice of making content more visible for AI-driven search engines, a crucial part of your digital strategy. Now that we’ve had some time to understand how the digital landscape is shifting, we have a better understanding of how to stay visible and competitive on AI search.
In this blog, we’ve put together a GEO content checklist that you can incorporate into your digital strategy to drive AI search visibility.
Need some more context about GEO? Read our introductory GEO blog that covers the fundamentals and explains how online behaviour is changing.
GEO content checklist
Structure and readability
GEO content needs to be easily digestible for both AI and humans. This means focusing on a clear, scannable structure and writing for readability.
Make your content easily digestible by:
- Using a clear hierarchy of headings in order (H1, H2, H3)
- Summarising key points upfront
- Breaking up content into scannable sections with lists or tables
- Writing concisely and conversationally to optimise for voice search
Technical optimisation
Even the best quality content needs technical optimisation to make it easy for AI and search engines to interpret it.
Ensure AI search engines can understand your content by:
- Implementing schema markup and FAQ sections
- Clearly labelling content for AI understanding
- Ensuring your site is fast, mobile-friendly, and UX-optimised
- Reviewing robots.txt and meta tags to avoid accidentally blocking AI crawlers
- Considering llms.txt to guide Large Language Models on what content to prioritise
Tracking and measuring results
While AI Overviews may reduce click-through rates and traffic numbers as user behaviour changes, they can increase your overall visibility and strengthen brand authority when your content is cited. To get a full picture of performance, monitor impressions, click-through rates, and branded search volume alongside traffic, and compare these metrics with engagement and conversions across other channels.
You should also focus on metrics that capture the broader impact of AI, such as AI citations, brand mentions, and share of voice within AI Overviews.
Incorporating GEO into your digital strategy
GEO should complement your existing SEO strategy rather than replace it. Many of the best practices that drive visibility on AI search are extensions of what already drives traditional search visibility. For example, relevance, authority, and user-focused content are all vital pillars of both GEO and SEO strategies.
Instead of focusing on one over the other, incorporate both strategies to strengthen your overall online visibility. By taking a holistic approach, you can optimise your content for AI-driven search while protecting the strong SEO foundations you have already built.
Want to know more about strengthening your digital strategy with GEO? Contact our team to find out how we can help.
