The Challenge
Since Client X is in the extremely competitive home building industry their biggest challenges were typical of what most companies in an oversaturated market would be. In this instance as a home builder they were promoting different offers, their display homes, house and land packages etc but they didn’t have an effective way of pushing these offers and messages out.
Client X biggest advantage was that they had a huge subscriber base however what let them down was that they had an existing EDM template that was not very exciting. It was more of an “off the shelf” type of template that users were familiar with and not interested in.