The Solution
As with all of our digital marketing projects, the Alyka team took a holistic approach to achieve the desired outcome. When it comes to getting results in a highly competitive environment like the one in which Metabox operates, there’s no quick-and-easy way to the top (or else everyone would be doing it, right?)
Starting in December 2017 and running for 6 months, we attacked the challenge with a two-pronged SEO and SEM campaign designed to drive traffic to their website.
SEO measures implemented included developing topic clusters, generating relevant content (in the form of blog posts), adjusting their website copy to include relevant keywords and guiding their developer to fix duplicate content issues.
In terms of SEM, we designed and implemented a highly effective Google AdWords campaign while also setting up ecommerce information feedback so that we had the information necessary to allocate advertising budgets wisely.
However, as any digital marketer worth their salt will tell you, traffic alone is not enough to boost conversions. We also provided a full user experience strategy and guidance plan to help ensure that bounce rates were lowered and conversion rates increased.