Driving global engagement with region-specific content

The Challenge

Regional teams needed a way to localise content effectively.

The Solution

WordPress website for each region.

The Results

Localised online presence in each location, created efficiently.

About Mader Group

Mader Group (Mader) was founded in Western Australia in 2005. It is a leading technical services provider and has forged a reputation as an expert in mobile and fixed plant equipment maintenance and support. In particular, they specialise in optimising performance across mobile and fixed plant equipment through comprehensive ‘tap on, tap off’ support for their customers.

As a global organisation operating across Australia, Asia, America, Canada and South Africa, they needed an online presence that aligned with their growing international brand.

The challenge

Mader has expanded exponentially over the past few years, and with this growth, they had outgrown their old, dated website. They needed a refreshed online presence that would effectively position their organisation to stand out in the competitive workforce recruitment industry.

Specifically, they needed a website that would:

Support users of the company to find out more about the company
Empower prospective employees to find out more about careers
Allow prospective investors to find out more about investment information
Provide enough information for clients to qualify Mader for tenders

Mader’s original website was a centrally managed global site, with the company adding additional regions as needed. Unfortunately, this model meant that individual regions could not contribute location-specific content to the site, making it harder to engage audiences at the local level.

In short, they needed their website to showcase why it's great to work for and with Mader, wherever you are in the world.

The solution

Websites "Made for" Mader!

We started with the redesign and development of the Australian website. To do this, we created custom WordPress CMS components that could be easily configured and updated as the business continues to scale.

Once the Australian website was completed, a copy was created for both the US and Canada, allowing the content to be updated and managed by these teams independently of the Australian team.

The website includes custom features including:

Custom global map that shows global operations
An investor centre integrated with ASX tracking tools
Custom interactive features to drive engagement

The website content and images have been carefully curated with a big focus on Mader's key values:

Made for Mates
Made for Adventure
Made for Family
Made for Maintenance
Made for Experts
Made for Mechanics by Mechanics

The results

We launched the global site in July 2024, and the Canada and US sites followed in October.

The three sites all have the same refreshed look and feel, creating a unified brand identity, but regional teams now have the freedom to log in and make location-specific updates to their site.

By improving internal processes and usability, we have achieved the following results:

Reduction in administration time now that regional teams can manage their own website content
Reduction in risk with more team members across the regions having access and the ability to manage the website content
Reduction in reporting time with the ASX integration - the team no longer need to manually upload reports and documents

By creating a base site and cloning it, we also saved Mader a significant amount of time and money, compared to the cost of creating three unique websites.

View the global site

The City was delighted to partner with ALYKA to redevelop the City of Joondalup corporate website. This project came with its fair share of challenges, but the team’s ability to innovate, troubleshoot, and deliver a high-quality website ensured that we not only met but exceeded expectations. ALYKA’s ability to collaborate, solve problems, and push the boundaries of what’s possible has resulted in a product that we can all be immensely proud of. The City of Joondalup now has a website that truly reflects its values and serves its community.