From the blog

How To Generate More Revenue Using Inbound Marketing & Hubspot

25 Nov 2019

We have some exciting news! We’ve just become a Hubspot Gold Certified Agency Partner.

“Well, that sounds really fancy and important, but what does it actually mean?”, we hear you ask.

The short answer is this: we’re now extra qualified to help you achieve your digital marketing goals and objectives by utilising a really powerful platform to implement a range of inbound marketing strategies and techniques.

But before we tell you more about how Gold Certified Agency Partner status can help you, we’re going to take a step back and look at the importance of inbound marketing.

Why Inbound Marketing Is So Important

Inbound marketing is a hot topic in the digital world at the moment - you might have come across it a few times yourself. But what is it exactly?

Unlike the “hard sell” style of marketing that has traditionally dominated the digital sphere, inbound marketing is a more helpful and human approach to growing your business.

It’s an approach that involves generating highly effective content and delivering it in a way that attracts, engages and delights your target audience by providing value and building trust. It’s all about building a relationship instead of just constantly shouting at people to “buy now!”.

The Care Factor: Why You Need To Nurture Your Prospects

In theory, marketing is quite simple - you just identify a target audience who is interested in your product or service, formulate an effective sales message and then use the right platform to target them. Boom! Job done, right?

Unfortunately, this isn’t how things work in the real world. Even if someone is interested in your product, people take a while to make up their mind and to be convinced that your product/service is right for them. This is known as the customer lifecycle.

Truly effective marketers are aware of where members of their audience are in the customer lifecycle and are able to tailor their content accordingly. This is how you move people down your sales funnel and convert them into prospects, leads and sales - by delivering the right message to the right people at the right time.

This is the foundation of inbound marketing, and it’s something that Hubspot can help you do a lot more effectively. This is because it incorporates a host of features including a customer relationship management (CRM) system, marketing automation and social media & email tools in the one platform.

How We Turned 350 Email Contacts Into $34,700

Want a more concrete example of what Hubspot can achieve?

We recently worked with a client that was given a list of 350 email contacts as part of a set-up package for the bookkeeping franchise she was starting. Normally this wouldn’t be a lot to work with, but adding Hubspot to the equation changed everything.

We used the platform to set up a series of one-to-one email automations and landing pages promoting the new business to people on the list. We then used its sophisticated CRM capabilities to track their activity and identify the most engaged people to follow up with.

This resulted in the acquisition of a new client with a lifetime value of between $34,700 to $39,000 - and this is just the tip of the iceberg when it comes to what Hubspot is capable of…

Go For Gold: We Can Help You Benefit From Hubspot

Achieving the status of a Hubspot Gold Certified Agency Partner is recognition of the fact that, at Alyka, we have the skills and experience to use the platform to drive and manage thousands of dollars of inbound marketing and sales.

Some of the benefits that we can help you enjoy are:

  • Social Media Integration: access valuable info from your social media channels to help you personalise your content.
  • Website Integration: get notified when leads visit your site and use this information to sell to them.
  • Communication Tracking: spend less time keeping track of your client communications and more time selling.
  • Marketing System & CRM Integration: save time and effort by building sales and marketing systems that work hand-in-hand and communicate with each other effortlessly.
  • Real-Time Updates: reach out to leads with the most accurate and reliable info at hand.

Want to learn more about using inbound marketing and Hubspot to boost your revenue and convert more of your audience from prospects into sales? Just get in touch now to book a FREE consultation call.