Online Security: How safe are your digital assets? 07 Feb 2017 It is no secret that the web is changing our world. As we see brand new social platforms uploaded to app stores every month, and the digital dinosaurs refining and redesigning their websites and practices to keep up, we are witnessing things that no generation has before us. Commerce has been changed forever, adopting new market structures and morphing to the demands of the customers. Entertainment and hospitality sectors have both embraced the new marketplace, taking on new methods of distribution and value adding. Communication continues to transform daily, allowing groups and sub-cultures from all over the world to collide and combine to create and inspire design, innovation, and art like never before. Even the office space is being renewed. Bigger agencies are able to work completely externally, whilst freelancers are working with clients all over the world. But, as we see these incredible things take place, the growth of internet technology also brings with it some not so great things. Just as the best of our humanity seems to flourish on the World Wide Web, so does the worst. The illegal markets and 'dark web' have become a home to online crims, networking, trafficking and trading contraband and illicit commodities. The growth of the web has also brought about the evolution of the thief. From the pickpocket to the hacker, the web has generated a brand-spanking new way to make dirty money and thieves are loving it. Despite our technological advancements as a society, we haven't been able to eradicate online theft. From passwords to identities, and all the way to entire websites, crooks are out and active. The Australia Competition and Consumer Commission Scam Watch tool recorded over $1.79 Million lost due to hacking in 2016 alone. In an address mid-last year, Malcolm Turnbull revealed that The Australian Crime Commission estimates the annual cost of cyber crime to Australia is over Aus $1 billion in direct costs. At the start of 2016 Webroot, one of the world's leading web security companies released a report on cyber-security, listing Australia as one of the biggest targets. If your business has any sort of online presence, then you will be susceptible to an attack. These infiltrations can affect everything from your own computer, your website, as well as the servers where any of your website or personal files are hosted. So, what are you doing about your online security? Although these numbers might seem scary, there are ways you can avoid these attacks Computer Safety Hackers target weakness. Your goal is to minimise or eradicate your digital vulnerabilities, and this involves much less coding than you might think. Firstly, you must regularly update your anti-virus and anti-spyware software. You must also get into the practice of periodically updating your passwords, avoiding any that might be easy to guess. The other safety tactics are a little more obvious. Don't download attachments from unknown sources, keep cautious when torrenting (which must be noted, is a type of theft), and try to avoid giving that "young prince from Nigeria" any of your financial details. Lastly, always create backups. Server Safety At ALYKA we are strong believers in the saying that, "two is one, and one is none." We apply this to everything from our toilet paper supplies all the way to your precious website files. There is nothing worse than having your website files corrupted, and made unusable. To avoid this, we have on and off-site backup servers and work closely with a team of security gurus, to make sure our information and your websites are secure as ever. To keep our servers secure, we complete regular updates and security patches. Our team keep a keen eye on any operating system updates to avoid any new vulnerabilities that might be created. We have employed the best security programs in the business to make sure no pixel or line of code is missed. We have also built a safety system that prevents intrusions, completes URL filtering, bars spammers and their annoying emails. Our servers are watched 24hrs a day, and if any issue were to occur, can be instantly fixed. Website Safety Keeping your website secure is essential to the functionality of your website and a responsibility that any business with a website should take seriously. If hacked, a website can provide the thief with client information, business information or even control of your website, allowing them to send emails. We work with the Kentico CMS because of its security benefits. Unlike Wordpress and other content management systems, Kentico sees security as paramount and provides an incredible secure foundation for a website. But there is more that can be done to minimise any vulnerabilities. Applying an SSL (and keeping it up-to-date) is one of the easier ways of doing this. An SSL (Secure Sockets Layer) encrypts information when being transferred over a server. It is not only a comforting sign to your customers, but to the SEO gods at Google. They have reported that websites with an SSL are looked upon favourably, providing just a little SEO lift. If you want to beef up your online security, or would like more information on anything about ALYKA's own security measures, make sure you get in contact with our team.