From the blog

Tom Cruise & Meryl Streep vs Jake Logan and Nikkie Tutorials - Ep 37

  • Ask Alyka

10 Apr 2018

Celebrities vs Influencers: What’s the Difference?

Both have ‘celebrity’ status that comes from being recognisable but the key differences are clear:

  • Influencers don’t show up on TMZ or commercial television.
  • Influencers are self-built from using social channels (Facebook, Instagram & Youtube)
  • Celebrities are built up by exposure on traditional channels (television, movies & radio)

It’s essentially a question of mass reach versus mass impact. Celebrities carry weight across a wide audience, influencers carry weight on a specific subject within a specific audience.

In Episode 37 we’re digging deeper into the celebrity/influencer world and talking more in depth about their differences, what potential benefits they can bring to your business and how you can leverage their platforms to bring you more leads and sales.

Both have the potential to bring huge advantages to your business but they also require very different approaches.

If you have any questions or want to learn more about how we can connect your business with the right influencers then get in touch below.