Google Introduces New Mobile Pop-up Penalty 13 Jan 2017 Google's influence in the world of digital marketing is like no other. What they say goes, and rightly so. As the world most valuable company, Google are leaders in an online world that they helped create. So when they make a new rule, it's always interesting to see just how the market reacts. On January 10, 2017, Google began to roll out penalties for websites using intrusive mobile interstitials (more commonly known as pop-ups) to improve the mobile search experience. The new penalty will only apply to a website when: Pop-up ads or forms block the user from seeing and using the website The pop-up appears on the first page after the click through from a Google search only (not pages after that) But don’t fear, it is not the death of the pop-up! Google have been explicit about what mobile pop-ups will be penalised, as well as those that won't be. In their announcement, Google provided three examples of what pop-up types would be penalised: Showing a pop-up that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been in-lined underneath the fold. (Source: Google Webmaster Central Blog) They also provided three examples of what they consider a 'good' mobile interstitial: Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification. Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or un-indexable content that is behind a paywall. Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space. (Source: Google Webmaster Central Blog) At Alyka, we are happy with Google's decision. We are all about creating websites that work for the user and the business alike. These mobile pop-ups have always negatively impacted the user experience, and it's great to see Google instigating this small step in SEO evolution. If you want an awesome mobile pop-up for your site that complies with Google’s new update, get in touch with the masters at Alyka today.