From the blog

How to fail at SEO: the 'quick-fix'

  • Digital Marketing
  • SEO

22 Apr 2016

When someone tells you that they have one solution that can fix any problem, don’t believe them. The one-size-fits-all fixed package sounds attractive because it’s often at a fixed-fee and requires little maintenance. But don’t be fooled, when it comes to SEO, one size most definitely does not fit all. The only guarantee you will get from a fixed-fee SEO package is that it often creates more problems than it solves.

The times they are a-changin

A fixed-fee SEO package will lock you into campaigns that respond to the way that Google’s algorithms used to ranked sites. However, these days, Google wants to give high rankings to websites that give users the best user experience.

Just like you wouldn’t run a print ad in a paper that was out of circulation, you shouldn’t be using fixed keywords that your customers aren’t using with a strategy that is no longer relevant. Keyword trends and Google’s algorithms change as fast as users change their search behaviour. Take it from us, it’s very fast.

To get the most out of your SEO, you need to be responsive to your audience's behaviour which means keeping a watchful eye on the big picture of keyword trends and business goals.

Don’t be the best at low-quality leads

Just because your site ranks number one for keyword A or B, doesn’t mean business is going well. SEO that focuses solely on keyword rankings meanwhile people might be seeing your product or service, it doesn’t mean they’re buying it.

One of the main problems with the fixed-fee package approach is that it only addresses the ‘how can I improve my keyword rankings?’ question. Rankings are meaningless if you can’t derive value from them.

Instead, you should be asking how can your website engage visitors from search engines to generate quality leads that turn into sales?

Engagement is king

SEO cannot be rushed. SEO done well takes careful planning and attention to detail. You want your SEO to address important factors like user engagement, site structure and quality of content so that your site ultimately fulfils a searcher’s original task. If your objectives for SEO are focused entirely on keywords and rankings alone, then you might be missing out on a lot of potential leads and sales.

If you want a dynamic way to reach your audience through a holistic approach and get the most out of your SEO then contact us today.